Food For the Rest of Us » social media http://foodfortherestofus.com/wordpress What it is, Where it is from, and Why it is so good Tue, 31 Jan 2012 15:06:04 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 The new face of Ag? http://foodfortherestofus.com/wordpress/2010/09/15/the-new-face-of-ag/ http://foodfortherestofus.com/wordpress/2010/09/15/the-new-face-of-ag/#comments Wed, 15 Sep 2010 12:36:58 +0000 GabrielMKey http://foodfortherestofus.com/wordpress/?p=274 One of the great things with social media or social networking is how it can be used to tell a story and personify something.

Each day it becomes easier and easier to record and post video onto any number of social media sites. Not long ago, putting video on the web required special equipment and software. Now, many still and video cameras are designed to post video to the web with the “click of a button.” At the same time, video software such as Apple’s iMovie provides fairly robust editing tools that are easy to use at a very affordable price.

But, just because it is easy to do something, does not mean that it should be done.

When you post something to the web, it then becomes a part of your overall web presence and your “image” or brand. Just as it is not a good idea for gold medal swimmers, college co-eds or law school students to put video, photos, or written comments on the web that may present them in a bad way, you do not want to post things to the web or your website that do not match with how you want your company to be perceived.

Take a look at the videos shown below and note how they portray two entirely different brands or personas.

Artisean Beef

Organic Spirits in Loudon County, VA

]]> http://foodfortherestofus.com/wordpress/2010/09/15/the-new-face-of-ag/feed/ 32 Is Social Media for you? http://foodfortherestofus.com/wordpress/2010/03/31/is-social-media-for-you/ http://foodfortherestofus.com/wordpress/2010/03/31/is-social-media-for-you/#comments Wed, 31 Mar 2010 15:30:52 +0000 GabrielMKey http://foodfortherestofus.com/wordpress/?p=252 YES!
While it is easy to write off facebook, twitter, myspace, and other social media spaces as things used only by the young, urban and hip, that sentiment couldn’t be further from the truth.
Fact is, social media allows you or anyone you know to connect directly with people you like, people who like you or what you do.
But, don’t just take my word for it:
“Just as farmers’ markets allow producers to sell to consumers without a brick and mortar grocery store, new media/social media channels allow people to create their own platforms to communicate directly through the internet with their own content. The vehicles are increasingly familiar: Blogs, YouTube, Podcasts, Twitter, Facebook, and Email Newsletters.”
and
“Although it may seem the most unlikely of catalysts, digital technology is jogging our memories of real food and agrarian culture. We may be going back to the land, but lots of us are bringing our smart phones and laptops along.”
- Destin Joy Layne, director, Eat Well Guide
and
“We [Oliveto] also think that we are entering a time when people want to actually know where their food comes from not just for wholesomeness and nutrition or for assigning it worth, but for the joy and satisfaction that can come of it—a fuller more connected life.”
For a really great example of how social media such as twitter can be used to promote an event with a select audience while creating a truly unique experience, check out how Amanda Palmer used Twitter for a surprise show announced only one hour before it began by clicking on the following link:
Note: the section on Amanda begins around minute 13 and ends around minute 16 in the clip.
So, do you still think social media is for “them” and not you?
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